Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley's world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations in more than 40 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $30 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 70,000 Associates worldwide that are putting our Mars Principles into action to make a difference for people and the planet through our performance.
Assignment 2:
Wrigley's most recent 10K form:
http://www.sec.gov/Archives/edgar/data/108601/000120677406000260/wm112429.htm
Wrigley's most recent proxy statement:
http://www.sec.gov/Archives/edgar/data/108601/000095013706000510/c01123p1pre14a.htm
The Wrigley brand markets itself through social media to apply to all to all age groups. They have individual twitter and facebook pages for each of their products. They take advantage of all the new technologies by having interesting links on their websites for wrigley users to go to and keep their interest. Also on Wrigley website you can view there products from different countries and look how they advertise some of their many products around the world.
Assignment 3:
https://www.youtube.com/channel/UCKeAyXJm6EhHp0ezDy7MQhw?feature=plcp
Assignment 4:
A company that I am interested in starting is called Bubblegum PINK, it is an accessory line for young girls between the ages of 1 to 8. I want it to be a fun playful line of accessories that have an older classic appeal to it. The goal is to have good quality materials at affordable prices. I would love to have a signature bracelet in different colors that have different meanings behind it so the children and or parents can make each bracelet personal and unique. For example the pink bracelet stands for friendship, so a group of girls who consider themselves best friends can get the pink bracelet and add charms to them whenever they want. The gold bracelet represents family and life, so if a parent gets this for their child on his or her first birthday they can decide to add charms every birthday, Christmas, report card, or whenever they feel is necessary.
In addition to these bracelets there will be earrings, necklaces, and rings. I want each girl who puts on a Bubblegum PINK accessory to feel loved, privilege, unstoppable, and unique. Our company’s motto will be: you can do anything when you’re wearing a piece of Bubblegum PINK. I want the young girls who wear Bubblegum pink to feel unique and fabulous whenever they put on any accessory.
On our facebook page we will have a monthly give away. Also I would want to have another monthly give away with Disney channel.
Assignment 5:
Assignment 5:
Assignment 6:
Company Registration Sample
Fictional Company Name: Bubble Gum PINK!
Owner: Alexis Frazier
Type of Business: Accessory line
Managing Agent: Black Box PR
Mission Statement/Purpose: To make every girl feel pretty in PINK!
EIN Number: 14-0619914
Address: 1335 S Bronough St Miami Fl 33139
Email: alexisv.frazier@yahoo.com
Phone: 954-673-5886
Company Budget Sample
Annual Budget:
EXPENSES
|
180,728
|
Salaries
|
$40,000
|
Advertising
|
$20,000
|
Travel
|
$16,000
|
Food/Entertainment
|
$20,000
|
Misc.
|
$16,000
|
Office Supplies
|
$35,000
|
Insurance
|
$8,400
|
Phone
|
$1,200
|
Internet
|
Bundle with phone
|
Electricity
|
$4,128
|
Charity
|
$20,000
|
REVENUE
| |
$300,000
| |
GROSS PROFIT
|
219,272
|
Assignment 7:
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Assignment 8:
Final Project:
30-Second Promo Production Sheet
Student Multimedia Practicum
Company Name: Bubblegum PINK
Producer: Alexis Frazier
1) Target Audience (Demographic): All ages
2) Total Cost of Production: $0.00
3) What is your coverage (Web/TV/Mobile?): TV
4) Concept: A mother shopping for jewelry and a random baby cries until she makes the right choice, which is Bubblegum PINK of course. Getting across the message that all children love Bubblegum PINK.
5) Props: Cashier and jewelry
6) No Narration
7) A/V Style Script
Audio Video
Nat sound of store
Baby starts crying again
Baby makes soothing noise and giggles.
A woman speaks “This is the right choice.”
Bubblegum PINK theme music.
Continued theme music.
|
A women reaching for jewelry.
She jumps back again
A woman reaches for Bubblegum PINK bracelet and walks away.
Giving cashier the bracelet at checkout.
Full screen “Everything is better with a dash of PINK”
Bubblegum PINK full screen.
|
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